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Ideas &

Ideas &

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Insights

Insights

February 17, 2026

Prism Group Relaunches as Novel Strategies

With New Office and Expanded Team, Announces Related Think Tank and Foundation

After more than a decade as Prism Group, our firm is entering a new chapter. We are proud to introduce Novel Strategies — a name that reflects how we already work: creatively, collaboratively, and with a forward-looking approach to complex policy and strategic challenges.

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Tomas —
Tomas —
Tomas —
Tomas —
Tomas —
Tomas —
Tomas —
Tomas —
Tomas —
Tomas —
Firma
Firma
Firma

“Technology should never get in the way of experience. The best code is invisible — but it powers everything you see and use.”

“Technology should never get in the way of experience. The best code is invisible — but it powers everything you see and use.”

“Technology should never get in the way of experience. The best code is invisible — but it powers everything you see and use.”

— Tomas Reed, Lead Developer

— Tomas Reed, Lead Developer

— Tomas Reed, Lead Developer

We’re Firma — an independent creative agency based in London. We help brands shape their identity, tell their story, and create work that connects across every touchpoint.

We’re Firma — an independent creative agency based in London. We help brands shape their identity, tell their story, and create work that connects across every touchpoint.

We’re Firma — an independent creative agency based in London. We help brands shape their identity, tell their story, and create work that connects across every touchpoint.

We work closely with our clients to build brands that last and experiences that matter.

We work closely with our clients to build brands that last and experiences that matter.

We work closely with our clients to build brands that last and experiences that matter.

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